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PassionRoses Continues Partnership As Official Rose of the 72nd Annual Tony Awards

Monday, June 25th, 2018

MIAMI, FL (June 11, 2018) – The aura and allure of roses gifted on stage after a performance has transcended to the red-carpet walk.  Honoring the tradition of presenting roses in celebration of outstanding Broadway theatrical performances, PassionRoses has been selected as the Official Rose of the 72ndAnnual Tony Awards, for the third year in a row. 

The Tony Awards, hosted by Josh Grobanand Sara Bareilles, aired on the CBS Television Network on Sunday, June 10, 2018 live from Radio City Music Hall in New York City. A stunning rose wall, built by Raúl Àvila Inc. andcomprised of 40,000 hand-picked pink and red PassionRoses grown in the fields of Colombia, aligned the red carpet walk as theatre luminaries entered Radio City Music Hall. 

Also from Bogotá, Colombia was celebrity event designer Raúl Àvila whose team designed and constructed the magnificent PassionRoses rose wall.

“I am honored to be designing the red carpet for the Tony Awards for the fourth time,” says Àvila.  This year, I was inspired to bring the timeless beauty of the red carpet with these shades of pink roses, which I feel captures the stature and elegance of the Theater and the Tony Awards.”  

 “Partnering with The Tony Awards is an incredible opportunity for PassionRoses to share in the celebration of the best of the best,” says PassionRoses founder Jaime Peisach. “Gifting roses have always been a theater tradition of celebrating a job well done, and we are so pleased to have our roses shown in such a beautiful and elaborate fashion on the red carpet.”

PassionRoses has brought a sense of natural beauty to the red carpet for the past three years, that has provided a magnificent backdrop to greet the stars on Broadway’s biggest night,” said Heather Hitchens, President and CEO of the American Theatre Wing, and Charlotte St. Martin, President of the Broadway League.

About PassionRoses
PassionGrowers, founded in 2001, is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. PassionGrowers’ 200 varieties of roses can be found in more than 5,000 retail and grocery stores around the country, and online under the brand name PassionRoses.

We support the communities where we live and work through education, donations, and community outreach, and provide continuing educational efforts for employees. PassionGrowers was voted aGreat Place to Work® in Colombia, and it shows in every rose.  We are committed to sustainable agriculture and environmentally friendly practices, and our Ipanema farms are BASC and Rainforest Alliance Certified™.

PassionRoses is the Official Rose of the Rose Bowl and the Official Rose of Miss America. For more information on PassionRoses visit

About The Tony Awards
The American Theatre Wing’s Tony Awards are presented by The Broadway League and the American Theatre Wing. At The Broadway League, Thomas Schumacher is Chairman and Charlotte St. Martin is President. At the American Theatre Wing, David Henry Hwang is Chair and Heather A. Hitchens is President & CEO. Ricky Kirshner and Glenn Weiss of White Cherry Entertainment are the Executive Producers of the 2018 Tony Awards. Mr. Weiss will also serve as Director of the 2018 Tony Awards.

About Raúl Àvila Inc
Raúl Àvila Inc is a high end event production company that specializes in décor and floral design, servicing clients in the fashion industry. Known most widely for designing the décor for the Metropolitan Museum of Art’s annual Costume Institute Gala, Raúl Àvila Inc produces events on any scale from small dinner gatherings to elaborate benefits and weddings to fashion shows. Raúl Àvila and his team bring vision to reality with ease, instilling a sense of calm that is valued by clients in the fast-paced world of special events.


Before Ordering Valentine’s Day Flowers: Read this!

Monday, February 10th, 2014

Our very own Power Arranger, Deborah De La Flor, shares some excellent expert tips below with TV talk show host Bethenny Frankel on her blog.  Ever wanted to know how to make your flowers last longer, or what’s the biggest mistake people make when buying flowers for Valentine’s Day? Hint: Don’t procrastinate. Order today!


What are the hottest flower trends right now, and what’s the most important thing to know before buying a bouquet? Get these answers and more from our go-to flower expert Deborah De La Flor at PassionRoses! Bethenny loves a reason to celebrate, so go ahead, treat yourself!

Q: If someone can’t afford a dozen roses, what’s a great alternative flower?
A: When it comes to expressing love, there’s no true substitute for the rose. If a dozen roses are beyond your budget, ask your florist for a single red rose in a water pick. The small water reservoir will keep the rose stem hydrated and looking great when it’s given as a gift. Giving a single rose sends the message that she is your one and only.

Q: Why are roses the most expensive?
A: After adjusting for inflation, the price of a rose is actually much lower today than it was decades ago. You can usually buy a dozen “cash and carry” Valentine’s Day roses at your local florist or supermarket for under $30. However, the saying “A rose is a rose is a rose” is not always true. PassionRoses are selected for their beauty and longevity.

Did you know that after harvesting a long-stem rose it takes 75 to 85 days for a rose plant to produce another bloom? That’s an average of only about 4-5 roses per year from each live stem. Roses are no longer the most expensive flower that you can buy; a single rose is much less that a hydrangea, lily, peonies and orchids.

Q: What’s the best way to make a flower arrangement last longer? Is there a made-at-home mixture or special ingredient?
A: Just like you, roses need to constantly drink clean water. Rose stems have capillaries that allow water to be drawn up to the bloom. The bloom will droop when these capillaries become blocked.

The two most common causes of blocked stems are: 
1) a period of time when the stems are allowed to dry out, and 
2) allowing the water to become dirty, green and full of bacteria. Change the water in the vase every two to three days and you will enjoy several more days of beauty.

Always use the packet of floral food you get with your purchase because it is specially formulated to control bacteria and also includes a little food for the bloom. Make sure you re-cut the stems each time you change the water to allow the roses to start taking drinking water.

Q. What are the hottest trends right now in flowers?
A: Grouping and cluster are still on-trend, and bringing in many textures by incorporating unusual containers , pieces of nature such as branches, berries, rocks, moss, bird’s nest, bark, seashells, etc.

Q: What’s the #1 thing every man should know before buying his wife/partner a floral arrangement?
A: First and foremost, you have to know the person you are purchasing for. You can’t go wrong if you buy her roses in her favorite color. Think elegant. Mixed flower arrangements made up of many colors are okay for day-to-day occasions, but nothing is as elegant as a dozen or two dozen roses, all in one color. Upscale floral greens (forget the leather leaf fern and baby’s breath) complement roses perfectly.

Roses are a Valentine tradition, so know their favorite color and maybe other favorite flowers that can be mixed in as an added accent with the roses.

Q: What is the biggest mistake people make when buying flowers for Valentine’s Day?
A: Don’t procrastinate. Waiting until February 13 or 14 will cause you to pay more for limited choices. Don’t buy the lowest price. Valentine’s Day only comes around once per year and this is not the time to shop for specials. You can get a fair price for the highest quality roses at

We support our troops!

Thursday, February 14th, 2013

IMG_4267Passion Growers supports our troops and we’re grateful they support us too! Let Passion Growers roses be the gift that keeps on giving, no matter what day it is!

January 2011 Newsletter

Friday, January 28th, 2011

Click here for the Passion Growers’ January 2011 Newsletter.