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PassionRoses Continues Partnership As Official Rose of the 72nd Annual Tony Awards

MIAMI, FL (June 11, 2018) – The aura and allure of roses gifted on stage after a performance has transcended to the red-carpet walk.  Honoring the tradition of presenting roses in celebration of outstanding Broadway theatrical performances, PassionRoses has been selected as the Official Rose of the 72ndAnnual Tony Awards, for the third year in a row. 

The Tony Awards, hosted by Josh Grobanand Sara Bareilles, aired on the CBS Television Network on Sunday, June 10, 2018 live from Radio City Music Hall in New York City. A stunning rose wall, built by Raúl Àvila Inc. andcomprised of 40,000 hand-picked pink and red PassionRoses grown in the fields of Colombia, aligned the red carpet walk as theatre luminaries entered Radio City Music Hall. 

Also from Bogotá, Colombia was celebrity event designer Raúl Àvila whose team designed and constructed the magnificent PassionRoses rose wall.

“I am honored to be designing the red carpet for the Tony Awards for the fourth time,” says Àvila.  This year, I was inspired to bring the timeless beauty of the red carpet with these shades of pink roses, which I feel captures the stature and elegance of the Theater and the Tony Awards.”  

 “Partnering with The Tony Awards is an incredible opportunity for PassionRoses to share in the celebration of the best of the best,” says PassionRoses founder Jaime Peisach. “Gifting roses have always been a theater tradition of celebrating a job well done, and we are so pleased to have our roses shown in such a beautiful and elaborate fashion on the red carpet.”

PassionRoses has brought a sense of natural beauty to the red carpet for the past three years, that has provided a magnificent backdrop to greet the stars on Broadway’s biggest night,” said Heather Hitchens, President and CEO of the American Theatre Wing, and Charlotte St. Martin, President of the Broadway League.

About PassionRoses
PassionGrowers, founded in 2001, is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. PassionGrowers’ 200 varieties of roses can be found in more than 5,000 retail and grocery stores around the country, and online under the brand name PassionRoses.

We support the communities where we live and work through education, donations, and community outreach, and provide continuing educational efforts for employees. PassionGrowers was voted aGreat Place to Work® in Colombia, and it shows in every rose.  We are committed to sustainable agriculture and environmentally friendly practices, and our Ipanema farms are BASC and Rainforest Alliance Certified™.

PassionRoses is the Official Rose of the Rose Bowl and the Official Rose of Miss America. For more information on PassionRoses visit

About The Tony Awards
The American Theatre Wing’s Tony Awards are presented by The Broadway League and the American Theatre Wing. At The Broadway League, Thomas Schumacher is Chairman and Charlotte St. Martin is President. At the American Theatre Wing, David Henry Hwang is Chair and Heather A. Hitchens is President & CEO. Ricky Kirshner and Glenn Weiss of White Cherry Entertainment are the Executive Producers of the 2018 Tony Awards. Mr. Weiss will also serve as Director of the 2018 Tony Awards.

About Raúl Àvila Inc
Raúl Àvila Inc is a high end event production company that specializes in décor and floral design, servicing clients in the fashion industry. Known most widely for designing the décor for the Metropolitan Museum of Art’s annual Costume Institute Gala, Raúl Àvila Inc produces events on any scale from small dinner gatherings to elaborate benefits and weddings to fashion shows. Raúl Àvila and his team bring vision to reality with ease, instilling a sense of calm that is valued by clients in the fast-paced world of special events.


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