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PassionRoses Appointed Official Rose of the 70th Annual Tony Awards

MIAMI, FL–(Marketwired – Jun 15, 2016) – When it came time to selecting roses befitting of a Broadway Star, the Tony Awards turned to PassionRoses. PassionRoses is proud to partner with the American Theatre Wing and The Broadway League to be the Official Rose of the 2016 Tony Awards.

The 70th Annual Tony Awards, hosted by Tony Award winner James Corden, aired on the CBS Television Network on Sunday, June 12, 2016, live from the Beacon Theatre in New York City. A stunning rose wall, built by Raúl Àvila Inc. and comprised of 70,000 hand-picked red PassionRoses grown in the fields of Colombia, took center stage alongside Broadway theatres’ finest as they posed for photos and walked the red carpet.

Also from Bogota, Colombia was celebrity event designer Raúl Àvila whose team designed and constructed the magnificent PassionRoses rose wall.

“I am honored to be designing the red carpet for the Tony Awards for the second time,” says Àvila. “This year, I was inspired to by the striking red roses, which I feel captured the impact and elegance of the Theater and the Tony Awards.”

“Partnering with The Tony Awards is an incredible opportunity for PassionRoses to share in the celebration of the best of the best,” says PassionRoses founder Jaime Peisach. “Gifting roses has always been a theater tradition of celebrating a job well done, and we are so pleased to have our roses shown in such an extravagant fashion on the red carpet.”

“The rose is a symbol of love and admiration — and therefore, roses seemed like the perfect setting for an industry we adore and one with so much passion within it. We were honored to have PassionRoses partner with us as we celebrated our 70th Anniversary, last night,” said Heather Hitchens, President of the American Theatre Wing and Charlotte St. Martin, President, The Broadway League.

For more information on this year’s Tony Awards and for images of the Red Carpet, please log onto

About PassionRoses

PassionGrowers, founded in 2001, is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. Passion Growers’ 200 varieties of roses can be found in more than 5,000 retail and grocery stores around the country, and online under the brand name PassionRoses.

We support the communities where we live and work through education, donations, and community outreach, and provide continuing educational efforts for employees. Passion Growers farms were voted a Great Place to Work® in Colombia, and it shows in every rose. We are committed to sustainable agriculture and environmentally friendly practices, and our Ipanema farms are BASC and Rainforest Alliance Certified™.

PassionRoses is the Official Rose of the Rose Bowl and the Official Rose of Miss America. For more information on PassionRoses visit

About The Tony Awards 

The 2016 American Theatre Wing’s Tony Awards are presented by The Broadway League and the American Theatre Wing. At The Broadway League, Robert E. Wankel is Chairman and Charlotte St. Martin is President. At the American Theatre Wing, William Ivey Long is Chairman and Heather A. Hitchens is President. Ricky Kirshner and Glenn Weiss of White Cherry Entertainment are the Executive Producers of the 2016 Tony Awards. Mr. Weiss also served as Director of the 2016 Tony Awards.

About Raúl Àvila Inc. 

Raúl Àvila Inc. is a high end event production company that specializes in décor and floral design, servicing clients in the fashion industry. Known most widely for designing the décor for the Metropolitan Museum of Art’s annual Costume Institute Gala, Raúl Àvila Inc produces events on any scale from small dinner gatherings to elaborate benefits and weddings to fashion shows. Raúl Àvila and his team bring vision to reality with ease, instilling a sense of calm that is valued by clients in the fast-paced world of special events.


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    Passion Growers

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