MIAMI, FL–(January 13, 2013) – Passion Growers, a premium rose supplier and provider, is proud to continue their third year partnership as Official Rose of the 2013 Miss America Competition and formally announce the launch of their first licensing partnership with the Miss America Organization. The 2013 Miss America Competition was broadcasted live from the Planet Hollywood Resort and Casino in Las Vegas on Saturday, January 12 on ABC. Passion Growers provided the Competition with Freedom red roses prominently featured during the Miss America Competition by the newly appointed Miss America, former Miss New York Mallory Hagan, and her Court of Honor on-air during the crowning ceremony and at the off-air press conference. Miss America branded preserved cubes of Passion Growers roses identical to the rose Miss America carried were sold on premise, with sales extensions through various retail partners planned in upcoming months.
“Partnering with the Miss America Competition is an incredible opportunity for Passion Growers,” says Passion Growers founder Jaime Peisach. “To participate with an organization that so closely mirrors our own beliefs of the importance and value of education is a truly amazing experience. We are proud to be a part of the Competition and look forward to continuing to grow the Miss America partnership in the upcoming years.”
“We are thrilled to continue the partnership with Passion Growers as the Official Rose of the Miss America Competition. Miss America 2013 and her Court of Honor were presented with Passion Growers Roses live on ABC. The Miss America Passion Growers rose cubes allowed attendees and fans a unique and beautiful keepsake of this year’s Miss America. How perfect to have our Passion Growers official rose commemorate our Miss Americas and our great American tradition,” stated Art McMaster, President and CEO of the Miss America Organization.
About Passion Growers
Passion Growers, founded in 2001, is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. Passion Growers’ 180 varieties of roses can be found in more than 5,000 retail and grocery stores around the country. Committed to supporting the communities where we live and work through education, donations, and community outreach, Passion Growers makes yearly donations to organizations such as the Joe DiMaggio and Miami Children’s Hospitals, and supports continuing educational efforts for employees. Passion Growers was selected by the Rose Bowl and the Tournament of Roses to become the Rose Bowl’s Official Rose of the Rose Bowl, the Official Rose of the Rose Bowl Game, and the Official Rose of Rose Bowl Stadium. For more information on Passion Growers, visit www.PassionGrowers.com.
About The Miss American Organization
As the world’s largest provider of scholarship assistance for young women and one of the nation’s leading achievement programs, the Miss America Organization made available last year more than $45 million in scholarship assistance. The Miss America Organization provides young women with a vehicle to further their personal and professional goals and instills a spirit of community service through a variety of nationwide community-based programs. Additional information about the Miss America Organization can be found at http://www.missamerica.org/.