Archive for September, 2011


Sunday, September 25th, 2011

A virtual river of pink rushed through Fashion Island on September 25, 2011, as more than 30,000 attendees joined forces for the 20th Annual Susan G. Komen Orange County Race for the Cure® in Newport Beach, Calif. Breast cancer survivors, clad in pink t-shirts and hats, raced alongside family, friends and advocates honoring loved ones touched by breast cancer in an effort to create a world without the disease. This year, Passion Growers provided a pink rose to each of the 2,000 survivors who were participating in the event.

The annual Komen Orange County Race for the Cure kicked-off breast cancer awareness month, which began October 1, and fundraising for Komen Orange County Race will continue through October 31. The Komen Orange County affiliate encourages further community involvement through volunteering, donations, and participating in the Passionately Pink for the Cure initiative to get communities involved in the fight against breast cancer.

To see the news coverage visit ABC7 News.

Extreme Makeover: Home Edition Adds Passion [Growers] to its Ninth Season

Monday, September 19th, 2011

Extreme Makeover – Passion Growers – Press Release – Final

Passion Growers Named as ‘Preferred Rose’ of Extreme Makeover: Home Edition

MIAMI, FL (SEPTEMBER 19, 2011) – Passion Growers, a premium rose grower and provider, has been named as the “Preferred Rose of Extreme Makeover: Home Edition.” This marks the first time in the show’s history that a floral grower has become a major supplier to each home build.

Recent studies have shown the affects that fresh-cut flowers have on emotions and mood, and Passion Growers’ roses will help to decorate, inspire and add some passion as well as happiness to each home during the show’s upcoming season which begins airing September 25, 2011.

“We’re thrilled to be the Preferred Rose of Extreme Makeover: Home Edition,” said Jaime Peisach, Owner of Passion Growers. “Passion Growers works hard to make a difference in the lives of our employees and community members where we live and work, and Extreme Makeover: Home Edition focuses on the same effort. We’re proud that our brand values, and the show’s goals, are perfectly aligned to build such a budding relationship.”

“At Extreme Makeover: Home Edition, we always say ‘home is where the heart is.’ Now we want to add that ‘home is where the heart and Passion are too,” said Diane Korman, Executive Producer. “We’re grateful to Passion Growers for believing in the families as much as we do, and together we can make these homes even more beautiful, one environmentally-friendly bouquet at-a-time.”
As part of its contribution, Passion Growers will deliver fresh-from-the-field roses in a variety of colors to each build, which will be used to decorate and accentuate the newly-built home. Passion Growers will provide roses for each of the twenty-two episodes during the upcoming ninth season.

About “Extreme Makeover: Home Edition:”
The Emmy award winning reality program “Extreme Makeover: Home Edition,” now entering its 9th season, is produced by Endemol USA, a division of Endemol Holding. It’s executive-produced by Brady Connell and George Verschoor. David Goldberg is Chairman, Endemol North America. The show airs Sundays from 8:00-9:00 p.m., ET on ABC.

About Passion Growers:
Now in its 10th year, Passion Growers is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. Passion Growers’ 200+ varieties of roses can be found in more than 5,000 retail and grocery stores around the country. Recently, Passion Growers was selected by the Rose Bowl and the Tournament of Roses to become the Rose Bowl’s Official Rose of the Rose Bowl, the Official Rose of the Rose Bowl Game, and the Official Rose of Rose Bowl Stadium. Passion Growers was also named as the Official Rose of the 2011 Miss America Pageant. For more information on Passion Growers, visit

Passion Growers Provides Roses for the Poway Patriotic Parade

Saturday, September 10th, 2011

During this year’s 47th annual Poway Patriotic Parade, rose grower/supplier Passion Growers provided colorful yellow roses (variety was Isabel) to help decorate the horse blankets and tail arrangements for the Escondido Mounted Sheriff’s Posse. On Saturday, Sept. 10 an enthusiastic crowd of 10,000 cheered and clapped for neighbors, family and others during the Poway Patriotic Parade. In past years, the parade was traditionally a western-themed celebration, however this year it provided a salute to military members, veterans, firefighters, deputies, health and emergency workers, plus a remembrance of the tenth anniversary of September 11th. Passion Growers is proud to support the local community where it does business, and this is just one way that our roses can help honor and support the local community.

Passion Growers Featured in Southern New England Weddings: Destination Edition Magazine

Thursday, September 1st, 2011

Our friends at Jubilee Events used 600 stems of Passion Growers’ roses to create a meaningful and exquisite wedding floral display for Southern New England Weddings’ magazine spread. The varieties that Jubilee used to create the wedding floral were Vendela, Vitality, Ginebra, White Dove, Anastasia, Escimo, and Mount Everest. Passion Growers’ roses can help make any wedding more memorable! Check out Jubilee Events and Southern New England Magazine.