Before Ordering Valentine’s Day Flowers: Read this!

February 10th, 2014

Our very own Power Arranger, Deborah De La Flor, shares some excellent expert tips below with TV talk show host Bethenny Frankel on her blog.  Ever wanted to know how to make your flowers last longer, or what’s the biggest mistake people make when buying flowers for Valentine’s Day? Hint: Don’t procrastinate. Order today!


What are the hottest flower trends right now, and what’s the most important thing to know before buying a bouquet? Get these answers and more from our go-to flower expert Deborah De La Flor at PassionRoses! Bethenny loves a reason to celebrate, so go ahead, treat yourself!

Q: If someone can’t afford a dozen roses, what’s a great alternative flower?
A: When it comes to expressing love, there’s no true substitute for the rose. If a dozen roses are beyond your budget, ask your florist for a single red rose in a water pick. The small water reservoir will keep the rose stem hydrated and looking great when it’s given as a gift. Giving a single rose sends the message that she is your one and only.

Q: Why are roses the most expensive?
A: After adjusting for inflation, the price of a rose is actually much lower today than it was decades ago. You can usually buy a dozen “cash and carry” Valentine’s Day roses at your local florist or supermarket for under $30. However, the saying “A rose is a rose is a rose” is not always true. PassionRoses are selected for their beauty and longevity.

Did you know that after harvesting a long-stem rose it takes 75 to 85 days for a rose plant to produce another bloom? That’s an average of only about 4-5 roses per year from each live stem. Roses are no longer the most expensive flower that you can buy; a single rose is much less that a hydrangea, lily, peonies and orchids.

Q: What’s the best way to make a flower arrangement last longer? Is there a made-at-home mixture or special ingredient?
A: Just like you, roses need to constantly drink clean water. Rose stems have capillaries that allow water to be drawn up to the bloom. The bloom will droop when these capillaries become blocked.

The two most common causes of blocked stems are: 
1) a period of time when the stems are allowed to dry out, and 
2) allowing the water to become dirty, green and full of bacteria. Change the water in the vase every two to three days and you will enjoy several more days of beauty.

Always use the packet of floral food you get with your purchase because it is specially formulated to control bacteria and also includes a little food for the bloom. Make sure you re-cut the stems each time you change the water to allow the roses to start taking drinking water.

Q. What are the hottest trends right now in flowers?
A: Grouping and cluster are still on-trend, and bringing in many textures by incorporating unusual containers , pieces of nature such as branches, berries, rocks, moss, bird’s nest, bark, seashells, etc.

Q: What’s the #1 thing every man should know before buying his wife/partner a floral arrangement?
A: First and foremost, you have to know the person you are purchasing for. You can’t go wrong if you buy her roses in her favorite color. Think elegant. Mixed flower arrangements made up of many colors are okay for day-to-day occasions, but nothing is as elegant as a dozen or two dozen roses, all in one color. Upscale floral greens (forget the leather leaf fern and baby’s breath) complement roses perfectly.

Roses are a Valentine tradition, so know their favorite color and maybe other favorite flowers that can be mixed in as an added accent with the roses.

Q: What is the biggest mistake people make when buying flowers for Valentine’s Day?
A: Don’t procrastinate. Waiting until February 13 or 14 will cause you to pay more for limited choices. Don’t buy the lowest price. Valentine’s Day only comes around once per year and this is not the time to shop for specials. You can get a fair price for the highest quality roses at

PassionRoses Appointed the Official Rose of the 2014 Miss America Competition

September 16th, 2013


MIAMI, FL — (September 16, 2013) — When it came time to select roses befitting of a beauty queen, the Miss America Pageant turned to PassionRoses again, for the fourth year in a row.  We are proud to be a partner with the Miss America organization, and be the Official Rose of the 2014 Miss America Competition. The 2014 Miss America Competition was broadcast live from the Atlantic City Boardwalk Hall on Sunday September 15, 2013 on ABC.

Our special beauty queen bouquet, made with red PassionRoses grown in the savannah de Bogota, Colombia, and hand-picked specially for Miss America, were featured prominently during the Miss America Competition by the newly appointed Miss America, former Miss New York Nina Davuluri, and her Court of Honor on-air during the crowning ceremony and at the off-air press conference.  PassionRoses were additionally showcased as part of the Miss America float in the historic Show Us Your Shoes parade, and provided the pageant luncheon décor.

“Partnering with the Miss America Competition is an incredible opportunity for us,” says PassionRoses founder Jaime Peisach. “Participating with an organization that so closely reflects our own values and the importance of education is a true honor as well as an amazing experience. We are proud to be a part of the Competition and look forward to continuing to grow the Miss America partnership in the future.”

“We couldn’t be more thrilled to continue the partnership with PassionRoses as the Official Rose of the Miss America Competition. For the fourth year of the tradition, Miss America 2014 and her Court of Honor were presented with PassionRoses live on ABC,” stated Sharon Pearce, the interim President of the Miss America Organization.

About PassionRoses
PassionRoses, founded in 2001, is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. PassionRoses’ 180 varieties of roses can be found in more than 5,000 retail and grocery stores around the country. Committed to supporting the communities where we live and work through education, donations, and community outreach, PassionRoses makes yearly donations to organizations such as the Joe DiMaggio and Miami Children’s Hospitals, and supports continuing educational efforts for employees. PassionRoses was selected by the Rose Bowl and the Tournament of Roses to become the Rose Bowl’s Official Rose of the Rose Bowl, the Official Rose of the Rose Bowl Game, and the Official Rose of Rose Bowl Stadium. For more information on PassionRoses, visit

About the Miss America Organization
As the world’s largest provider of scholarship assistance for young women and one of the nation’s leading achievement programs, the Miss America Organization made available last year more than $45 million in scholarship assistance. The Miss America Organization provides young women with a vehicle to further their personal and professional goals and instills a spirit of community service through a variety of nationwide community-based programs. Additional information about the Miss America Organization can be found at



Passion Growers rubbing elbows with LA top celebrity!

June 18th, 2013

Passion Growers was spotted on the set of the Veronica Mars movie! Paparazzi snapped pictures of a bouquet of red Freedom PassionRoses with Kristen Bell while she filmed a late night scene. UntitledFilming began on Monday, June 17th in Los Angeles with Kristen Bell, Jason Dohring, Chris Lowell, Percy Daggs III, Enrico Colantoni, Francis Capra and Tina Majorino. Veronica Mars (the movie) will center on Veronica’s 10th high school reunion, years after her best friend is murdered and her father is removed as county sheriff. Veronica dedicates her life to cracking the toughest mysteries in the wealthy, seaside community of Neptune, California. Look for Veronica Mars and more PassionRoses sightings in early 2014!  Spoiler alert: Taxi cab topper!

Passion Growers on the red carpet!

June 17th, 2013

EmmyPicPassion Growers and many of Hollywood’s hottest celebrities had another successful performance together at the Daytime Emmy Awards. PassionRoses was once again selected as the Official Rose of Daytime Entertainment at the 40th Anniversary of the Daytime Emmy’s on Sunday June 17, 2013.

PassionRoses hand-picked Black Baccara, Explorer and Red Paris roses shared the spotlight and glamour of the Hollywood event along with the Daytime Entertainment Emmy Awards guests, nominees and winners.  The table centerpieces, room floral displays and guest host boutonnieres all showcased PassionRoses beautiful long-stemmed roses.  The annual Daytime Entertainment Emmy Awards show, now in its 40th year, was presented live from The Beverly Hilton hotel in Los Angeles and aired on HLN.

“We were so pleased to be part of such a prestigious event as there are no fans more passionate than those who watch daytime television.  We were proud to be able to support and celebrate their passion with the beauty of our roses, and we hope to continue our relationship with the Daytime Emmy’s for years to come!” said Passion Growers founder Jaime Peisach.”

Passion Growers’ Roses Add The Perfect Touch To ‘A Happily Ever After’

April 25th, 2013





In each episode, “Four Weddings” follows four different brides with their own unique styles and traditions as they agree to attend and judge each other’s weddings. The basis of their judging includes food, dress, venue and overall experience and originality. Four weddings later, in a dramatic finale, the four brides find out whose wedding stood out. The winner is revealed when one bride sees her groom step out of the prizewinner’s limo holding a sign with the destination of their dream honeymoon.

From the first finale dating back to November 22, 2009, Passion Growers has beautifully enhanced the blushing brides on their special day. After three and a half years and five seasons in counting, there is no stopping “Four Weddings”. Thank you to the production for granting Passion Growers the opportunity to create a memorable day for couples everywhere! Stay tuned for the “Four Weddings” premiere date, including a special 100th episode! LOVE REIGNS!

Celebrity Event Planner Preston Bailey Has Passion!

March 11th, 2013

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Celebrity event planner Preston Bailey used Passion roses to create sassy floral attire at Catersource Las Vegas March 10th and 11th. Special thanks to Naakiti Floral Design and altf Photographers for the pictures

We support our troops!

February 14th, 2013

IMG_4267Passion Growers supports our troops and we’re grateful they support us too! Let Passion Growers roses be the gift that keeps on giving, no matter what day it is!

The Talk’s set has never looked more festive when Passion Growers’ Roses take over!

February 14th, 2013

Passion Growers - The TalkHosted by Sharon Osbourne, Julie Chen, Sara Gilbert, Sheryl Underwood, and Aisha Tyler, the hosts and their celebrity guests and experts cover all topics lifestyle, each bringing their own unique view to the topics of the day and overall current trends. The popular and positive show relates to viewers all over the world, reaching approximately 3 million viewers each day. In each episode, they incorporate the latest must-have items, high-end giveaways and the perfect items that their viewers love.

Passion Growers’ Roses receive a verbal mention as well as branded signage.  Passion Growers’ Roses are placed throughout the segment as the hosts celebrate Valentine’s Day in style! Host Julie Chen: “Before we go to break, we want to make sure everyone has a very special Valentine’s Day. For more than 10 years, Passion Growers has been offering the most innovative and unique rose varieties available anywhere in the country today. And, we’ve decorated our set with their roses! So for Valentine’s Day, everyone in our studio audience is going home with a dozen roses!”

And a dozen thanks to the cast of The Talk who displayed the beautiful rose varieties that Passion Growers’ Roses do best! We pride ourselves in presenting the most exquisite roses for you and your loved ones!

Extra ends Valentine’s Day in a gorgeous and lush fashion!

February 14th, 2013

Passion Growers - ExtraExtra, the second-longest-running entertainment magazine on television, continues to bring a hip and fresh spin on the television news genre.  Extra is a television news update show on current events in the mass-entertainment business such as movies, TV, music, and more hosted by Mario Lopez and Maria Menounos.

Passion Growers received a verbal mention, branded on-screen signage, and a large display of Passion Growers roses with gift cards received four inserts during the Valentine’s Day giveaway! Co-Host, Maria Menounos: “And since it’s Valentine’s Day, we are hooking you up with these beautiful Passion Growers Roses.”  Co-Host, Mario Lopez: “These are the same roses used at the Miss America Pageant and The Rose Bowl and the cool thing is they last much longer than your roses that you find anywhere else! For your chance to win some just go to, but for right now let’s hand some out!  Happy Valentine’s Day ladies!”

Passion Growers’ Roses for all! We love the live studio audience aspect featured at The Grove Los Angeles – makes for an intimate setting on a national entertainment stage. Thanks Extra for helping spread the love and passion that Passion Growers embraces fully!

Passion Growers make their way into Wendy’s heart on Valentine’s Day!

February 14th, 2013

Passion Growers - Wendy WilliamsHosted by mother, wife and best-selling author Wendy Williams, the daily one-hour entertainment talk show broadcast live from New York features Wendy’s distinctive personality, accompanied by a mix of celebrity guests and popular segments. The Wendy Williams Show is referred to as a “breakthrough in daytime” by The New York Times.

Passion Growers receives three verbal mentions, custom digital signage and an insert of a bouquet of roses when provided as a gift to the studio audience for Valentine’s Day! Host, Wendy Williams says: “We’ve got a lot of gifts for you guys throughout the show. Do you like my flowers, by the way?” Audience: “YEAH!” Wendy: “Well, I have to say, these are from Passion Growers Roses and Passion Growers is dedicated to making beautiful, gorgeous, long lasting, high quality roses. They offer 180 varieties and, studio audience, this is your first gift of the day! You’re all going home with a bouquet!” Wendy: “Thank you Passion Growers!”

And thank you to Wendy Williams for featuring our roses on the holiday of LOVE! It was great seeing the rose arrangement up close and personal with Wendy. We look forward to spreading the love of Valentine’s Day, all year around!